The popularity of red for daywear has inevitably brought such a hue into prominence. Fashion is changing with each passing day, not only with designer choices of silhouettes, but in the usage of colors, textile and pattern accents. Colors in fashion for example, have reached a level of importance especially when it comes down to the hue red.
Known as a prominent shade on the color wheel containing a number of implications, is often seen as a hue that is typically carried by many womenswear brands as well in cosmetic lines. Why you may ask? Red is the color of pure authority and the utmost glamour. It is said that crimson hue is the color love tied with amplitude of passionate emotion and catches the eye of who seeks a venture of boundless adoration.
It has been said before that a woman wearing red could stop traffic and indeed it is the truth. At first glimpse red activates a fight-or-flight reaction that is stronger than any other color, which in return associates such boldness with traits of power, dominance and aggression.
According to an incident in 1914 with the Modern Railroad Semaphore, the choice of red, meaning the opposite of go, was primarily a better choice as it has meant “stop” and “danger” in a number of industrialized countries for quite some time.
You may wonder, why it is in fashion a woman wearing red can stop traffic. It becomes from the fact that even person that is so-called “red-green color blind”, can easily differentiate both as red deliberately shouts out for most individuals as a color to stop.
Despite its bold implication of danger such a color emanates an expression of who you are-inside and out. Designer Coco Chanel once stated, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening.”
The traffic stopping red dress is also seen often as a confident expression that is formed through a channel of non-verbal communication.
Nowadays, where color is concerned, we wear what we choose and red reinforces a sense of pure confidence. Depending on your choice of clothing, shoes and accessories, a color, such as red, can easily empower or objectify a woman and stop traffic in the process.